Index
Emotional Appeals in Advertising Banking Services
ISBN: 978-1-78756-302-5, eISBN: 978-1-78756-299-8
Publication date: 1 May 2018
Citation
Mogaji, E. (2018), "Index", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, Leeds, pp. 107-112. https://doi.org/10.1108/978-1-78756-299-820181009
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
- Prelims
- Chapter 1 Introduction
- Chapter 2 UK Financial Services Advertisements
- Chapter 3 Emotional Appeals in Advertising
- Chapter 4 Emotional Appeals Presented by Financial Services
- Chapter 5 Researching Emotional Responses
- Chapter 6 Filters of Emotional Appeal
- Chapter 7 The Way Forward
- Chapter 8 Conclusion
- References
- Index