Understanding Basic Methodological Issues of Interactive Network Branding
Understanding Interactive Network Branding in SME Firms
ISBN: 978-1-78973-978-7, eISBN: 978-1-78973-977-0
Publication date: 12 November 2019
Citation
Koporcic, N. and Törnroos, J.-Å. (2019), "Understanding Basic Methodological Issues of Interactive Network Branding", Understanding Interactive Network Branding in SME Firms, Emerald Publishing Limited, Leeds, pp. 97-102. https://doi.org/10.1108/978-1-78973-977-020191011
Publisher
:Emerald Publishing Limited
Copyright © 2020 Emerald Publishing Limited