A novel B&B recommendation method based on improved intuitionistic fuzzy sets
Abstract
Purpose
This paper aims to propose a bed and breakfast (B&B) recommendation method that takes into account review timeliness and user preferences to help consumers choose the most satisfactory B&B.
Design/methodology/approach
This paper proposes a B&B ranking method based on improved intuitionistic fuzzy sets. First, text mining and cluster analysis are combined to identify the concerns of consumers and construct an attribute set. Second, an attribute-level-based text sentiment analysis is established. The authors propose an improved intuitionistic fuzzy set, which is more in line with the actual situation of sentiment analysis of online reviews. Next, subjective-objective combinatorial assignments are applied, considering the consumers’ preferences. Finally, the vlsekriterijumska optimizacija i kompromisno resenje (VIKOR) algorithm, based on the improved score function, is advised to evaluate B&Bs.
Findings
A case study is presented to illustrate the use of the proposed method. Comparative analysis with other multi-attribute decision-making (MADM) methods proves the effectiveness and superiority of the VIKOR algorithm based on the improved intuitionistic fuzzy sets proposed in this paper.
Originality/value
Proposing a B&B recommendation method that takes into account review timeliness and user customization is the innovation of this paper. In this approach, the authors propose improved intuitionistic fuzzy sets. Compared with the traditional intuitionistic fuzzy set, the improved intuitionistic fuzzy set increases the abstention membership, which is more in line with the actual situation of attribute-level sentiment analysis of online reviews.
Keywords
Acknowledgements
This work was supported by the Philosophy and Social Science Research Planning Project of Heilongjiang Province (No. 20JYB039) and the National Natural Science Foundation of China (No. 72131005 and No. 72121001).
Citation
Wu, C., Zhang, Z., Liu, C. and Zhang, Y. (2024), "A novel B&B recommendation method based on improved intuitionistic fuzzy sets", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-10-2023-2153
Publisher
:Emerald Publishing Limited
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