Table of contents
Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women
Ben BarryThis paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women.
How affluent face luxury choices: User and usage score over “personality”
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Cultural dissonance: Marketing top brands during a recession
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Entrepreneurs in emerging economies: What makes people want to develop a business?
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
China shows its responsible face: Ethical intentions counter tarnished reputation
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Have fun, make money: Can humor increase workplace effectiveness?
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Sharing value at the right price: No margin for error
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Quality factors: How to improve the online shopping experience
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Better strategic planning: Managing change and planning for the future require both vision and strategy
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.
Success is a simple business: An interview with Allan Leighton
Gareth BellThe purpose of this article is to provide an interview with Allan Leighton.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele