Table of contents
Enhancing innovation through supply chain management: Apple pips its rivals in the mobile phone market
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
So why do people use Facebook and Twitter?: Uses and gratifications of social media use
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Unprepared for entrepreneurship: Is enough being done to get IT students ready for realities of work?
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Is it love or an identity crisis?: Danger of split personality in brand marketing
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Planet, people and profits: Uncovering the secrets to corporate sustainability
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
The companies who cannot see for miles: Myopic managers in a comfort zone will damage future prospects
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Where there’s smoke there’s – litigation: When cigarettes and CSR clash
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
How social media aids consumer engagement: The value of an online brand community
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
“There’s only one Man United?”: How to make the most of former sporting brand leaders
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
In search of the good life for all: The role of social marketing in a modern world
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Innovative employees show the way: Freedom triggers determination to succeed
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Employee champions an inside job: Internal brand management focus on engaged staff
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Profiting from the past: Re-enactments and social entrepreneurship
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Worth seeing but not going to see: Tourism bid must first pass “the Johnson test”
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
A new model for knowledge management: It’s not what you know, but how you share it
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele