Table of contents
A hybrid system for strategic marketing planning
Yanqing Duan, Phillip BurrellStrategic marketing planning is a complex task which involves manyexpert judgements. Expert systems would have a tremendous impact in thisfield, but the development of marketing…
Export practices of Asian SMEs: some preliminary findings
Dave Crick, Shiv ChaudhryProvides empirical evidence of the export marketing practices ofethnic minority‐owned small and medium‐sized enterprises (SMEs) in theUK clothing industry. Provides a contribution…
Front and back‐stage strategies in service delivery in the hospitality industry: a conceptual framework
Ugur Yavas, Mahmoud M. Yasin, Marwan WafaIn today′s competitive environment, the question is no longerwhether to have quality assurance programmes, but rather how to makethese programmes work. With this in mind, presents…
The Saudi distribution system: structure, operation and behaviour
Leonidas C. LeonidouProvides insights into the distribution system of consumer goods inSaudi Arabia. The investigation derives information from both secondaryand primary sources and centres on three…
Japanese international marketing strategy
Alain Genestre, Paul Herbig, Alan T. ShaoIn the last 30 years, Japan has come from a second‐rate status tothe world′s economic giant, leading the world in electronics,automobiles, steel, shipbuilding and virtually…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss