Table of contents
Understanding the role of social media in bank marketing
Miljana Mitic, Alexandros KapoulasThe purpose of this paper is to investigate the role of Web 2.0 and social media in relationship marketing (RM) in banking. The aim is to understand why some banks resist the Web…
The potential of social media for luxury brand management
Seung‐A Annie JinDriven by functional theories of attitude and addressing the emerging themes of luxury brands and social media, the purpose of this paper is to explore the marketing potential of…
A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
Simone Guercini, Arch G. WoodsideThe purpose of this paper is to describe inter‐firm marketing cooperation as a strategy by small and medium enterprise (SME) players in local systems of fashion firms.
Understanding the motives for SMEs entry choice of international entry mode
Shaista Nisar, Agyenim Boateng, Junjie Wu, Mary LeungWhat drives small to medium‐sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research…
Downloading digital video games: predictors, moderators and consequences
Ian Phau, Johan LiangThe purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the…
The relationship between small business market orientation and environmental uncertainty
Simone Didonet, Geoff Simmons, Guillermo Díaz‐Villavicencio, Mark PalmerWhile literature has examined market orientation, it is limited with respect to small businesses. More specifically, previous research has not considered empirically the…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss