Table of contents
Unwrapping senior consumers’ packaging experiences
Lynn Sudbury-Riley– The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging.
The development of brand attitudes among young consumers
Maria Pagla, Ross Brennan– The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12.
Consumers' willingness to pay for ethical attributes
Li-Wei MaiIn recent years, there has been a big increase in the use of ethical attributes as marketing appeals. The purpose of this paper is to examine consumers’ willingness to pay for…
Consumer confusion proneness: insights from a developing economy
Fandy Tjiptono, Denni Arli, Tania BucicThe purpose of this paper is to examine young consumers’ general tendency to become confused and its effect on the word of mouth, trust, and consumer satisfaction in Indonesia  
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss