Table of contents
The role of marketing capabilities, absorptive capacity, and innovation performance
Juliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo, Simone Regina DidonetThe purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities…
Reduction of tension effects on partner evaluation
Ossi Pesämaa, Peter Dahlin, Christina ÖbergThe purpose of this paper is to examine how tension management as a means of achieving compromise and overcoming minor conflicts reduces the effects of the opportunism and…
WOM source characteristics and message quality: the receiver perspective
Tri D. Le, Angela R. Dobele, Linda J. RobinsonWord-of-mouth (WOM) literature has identified the roles of source and message in WOM influence, but the relationship between them is yet to be investigated. The purpose of this…
Corporate rebranding failure and brand meanings in the digital environment
Veronika Tarnovskaya, Galina BiedenbachThe purpose of this paper is to investigate the dynamic process of brand meaning creation by multiple stakeholders during corporate rebranding in the digital environment.
Teenagers’ eWOM intentions: a nature vs nurture perspective
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, Sridhar SamuThe purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial…
Stakeholder engagement in corporate reporting: towards building a strong reputation
Nivea Blackburn, Val Hooper, Russell Abratt, Judy BrownThe purpose of this paper is to explore the extent to which organisations engage with stakeholders about social and environmental issues. The authors establish where the designers…
Price and in-store promotions in an emerging market
Leandro Angotti Guissoni, Juan Machado Sanchez, Jonny Mateus RodriguesThe purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss