Table of contents
THE USE OF PORTFOLIO MODELS FOR PRODUCTION RATIONALIZATION IN MULTINATIONAL FIRMS
Lawrence R. Carapellotti, Saeed SamieeThis article suggests the use of portfolio models to facilitate the production rationalization process in multinational firms. The degree to which portfolio planning is adopted…
THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING
Nigel PiercyOne of the greatest gaps in our knowledge of how marketing decisions for domestic and international operations are made relates to the impact of the organisational setting in…
THE FUTURE OF THE INTERNATIONAL CODE OF MARKETING OF BREASTMILK SUBSTITUTES: THE SOCIO‐LEGAL CONTEXT
Thomas V. GreerThe International Code of Marketing of Breastmilk Substitutes, written by the World Health Organization and joined in by the United Nations International Children's Emergency Fund…
CO‐OPERATIVE MARKETING IN EUROPEAN AGRICULTURE: ORGANISATIONAL STRUCTURE AND MARKET PERFORMANCE
Gordon FoxallThe United Kingdom differs from most of its partners in the European Community in that its farmers generally prefer non co‐operative channels of distribution for their produce…
THE USE OF FOREIGN CURRENCY FUTURES TO REDUCE EXCHANGE RATE RISK
Ike Mathur, David LoyIntroduction In a world of increased uncertainty about the future value of exchange rates and increased visibility of foreign exchange gains and losses, it is not surprising that…
THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE
Sandra M. Huszagh, Arthur MurphyThis paper examines influence in husband/wife purchasing decisions for durable goods among Mexican consumers in three income groups. Results indicate traditional husband dominance…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan