Table of contents
What do researchers know about the global business environment?
Stephen YoungHighlights the dearth of research on the range of issues surrounding the international environment and the impact on international marketing. Such issues concern trade and…
Exploring the link between market orientation and innovation in the European and US insurance markets
Nora Lado, Albert Maydeu‐OlivaresDespite the increasing research importance of market orientation in the marketing literature, few comparative studies between the European Union and the USA have been conducted…
A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements
Cheng Lu Wang, Allan K.K. ChanPsychologists and anthropologists have long observed that people in different cultures have different self‐concepts in terms of the relation between self and other people. The…
Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USA
Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John GrahamOne potential source of pioneer brand advantage is retail buyers’ preference for pioneer brands. A model of pioneer brand advantage with retailers developed in the USA was tested…
Culture, personality and morality: A typology of international consumers’ ethical beliefs
Mohammed Y.A. RawwasWith business becoming more international, marketers need to understand the ethical beliefs of foreign consumers because of their effect on the outcomes of market expansion…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan