Table of contents - Special Issue: Decision-making in international marketing: past, present, and future
Guest Editors: João S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon
Decision-making in international marketing: past, present and future
João S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne SouchonThis special issue seeks to create an interdisciplinary community of researchers applying decision-making theory to the international marketing context. The articles published in…
How international marketers make decisions: exploring approaches to learning and using heuristics
Simone Guercini, Susan Maria FreemanThe paper addresses the following research question: how do decision-makers use heuristics in their international business (IB) environment? Whereas, the literature has focused on…
Owner CEO narcissism, international entrepreneurial orientation and post-entry speed of internationalization: an empirical study of exporting SMEs from China
Xiaoxuan Li, Yue Wang, Miles M. Yang, Yanzhao TangThis study explores the impact of owner chief executive officers' (CEO) narcissism on the exporting small to medium-sized enterprises' (SMEs) decision-making on the international…
Customer-centric strategy driving innovativeness and business growth in international markets
Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti, Tommi LaukkanenThe motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and…
When does export customer responsiveness strategy contribute to export market competitive advantage?
Dario Miocevic, Itzhak Gnizy, John W. CadoganThe purpose of this study is to explore the nature of the relationship between export customer responsiveness and export growth.
Bringing culture into the picture: cross-cultural differences in online customer reviews
Jong Min Kim, Eunkyung Lee, Yeosun YoonPrior literature on online customer reviews (OCRs) suggests that individuals are socially influenced by information shared by others. Given that the online environment brings…
ISSN:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan