International Journal of Bank Marketing: Volume 27 Issue 7
Strapline:
For the financial services sectorTable of contents
Self‐service technology for sales purposes in branch banking: The impact of personality and relationship on customer adoption
Sven C. BergerThis article aims to explain the adoption of self‐service technology with pro‐active sales applications (automated teller machines or kiosk systems) in brick‐and‐mortar outlets…
The different roles of switching costs on the satisfaction‐loyalty relationship
Celso Augusto de Matos, Jorge Luiz Henrique, Fernando de RosaThe purpose of this paper is to develop and empirically test the antecedent, mediating and moderating role of switching costs on the relationship between satisfaction and loyalty.
Web banking layout effects on consumer behavioural intentions
Adam Vrechopoulos, Evagelos AtherinosElaborating on earlier research by Vrechopoulos et al., this paper aims to investigate web banking store layout effects on user‐consumer behaviour and to report on a laboratory…
Lack of lending behind the surge in company closures
Phil McCabeThe purpose of this article is to present data on the situation for small businesses during the current recession in terms of financial services support.
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami