Table of contents
Consumer Boycotts and Consumer Sovereignty
N. Craig SmithConsumer boycotts may be understood as consumer behaviour, and the concept of consumer sovereignty is identified here as the implicit paradigm for the marketing desciple, this is…
Market Segmentation: A Review
T.P. Beane, D.M. EnnisIt is important to remain creative when conducting segmentation research, as many different ways to segment a market can exist. Five main bases are discussed: geographic…
Strategic Positioning in the UK Car Market
Nigel MeadeThe relative position of products in the UK market is examined with the aid of multivariate statistical techniques. Two ways of plotting products to facilitate comparisons within…
Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers
Ugur YavasThis research into tourism motivation and high‐ and low‐risk perception of tourist venues shows that Saudi travellers place great importance on rational/denotative attributes…
Knowing your Rights: A Cross‐Cultural Study
Bronislaw J. VerhageRegardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study…
The Challenge of Basic Strategies
Kay Georg SeglerInternational companies should be prepared with appropriate basic strategies to handle today's challenges, and these are seen to consist of allocation strategy, international…
Attitudes towards European, Japanese and US Cars
Jacqueline J. Brown, C. David Light, Gregory M. GazdaThe differences and similarities in US consumers' perceptions of cars produced in six countries was highlighted, helping to determine product differentiation and define the proper…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall