Table of contents
Exploring front-line employee contributions to service innovation
Jenny Karlsson, Per Skålén– This paper aims to study front-line employees’ contribution to service innovation, when they contribute and how they are involved in service innovation.
Examining the relationship between social media characteristics and psychological dispositions
Debra Grace, Mitchell Ross, Wei ShaoThis paper aims to adopt a novel approach to the study of individuals’ psychological dispositions that predict Facebook usage/non-usage. Given the historically disappointing…
Local revenue response to service quality: spatial effects in seasonal ticket revenue data
Sven Müller, Knut HaaseThis paper aims to consider spatial effects in the analysis of the relationship of revenue and service quality. When firms’ customers are located in spatially dispersed areas, it…
Two- or one-dimensional view of arousal?: Exploring tense and energetic arousal routes to consumer attitudes
Xiaomeng Fan, En-Chung Chang, Duane Theodore WegenerThe purpose of this paper is to test whether separate tense and energetic forms of arousal impact consumer attitudes and provide a more complete understanding of the role of…
Effectuation and foreign market entry of entrepreneurial firms
Sylvie Chetty, Arto Ojala, Tanja Leppäaho– The purpose of this study is to examine the decision-making process for entrepreneurial firms when entering foreign markets and how and why they entered those markets.
“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption
Agnes Nairn, Fiona Spotswood– This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture.
How sales manager experience and historical data trends affect decision making
Thomas DeCarlo, Tirthankar Roy, Michael BaroneThe purpose of this study is to examine how trends in historical data influence two types of predictive judgments: territory selection and salesperson hiring. Sales managers are…
Unpacking the perceived opportunity to misbehave: The influence of spatio-temporal and social dimensions on consumer misbehavior
Kate L. Daunt (née Reynolds), Dominique A. GreerThis study aims to use opportunity as a theoretical lens to investigate how the spatio-temporal and social dimensions of the consumption environment create perceived opportunities…
A relational approach to direct mail consumption: The perspective of engagement regimes
Simon Françoise, Lynda AndrewsThis paper aims to investigate how direct mail consumption contributes to brand relationship quality. Store flyers and other direct mailings continue to play a significant role in…
Market practices in countercultural market emergence
Joel Hietanen, Joonas RokkaThe purpose of this paper is to contribute to the growing marketing literature that investigates markets as “configurations”, i.e. networks of market actors engaged in…
Consumer perceived brand innovativeness: Conceptualization and operationalization
Rahil Shams, Frank Alpert, Mark BrownThis paper aims to examine brand innovativeness. While innovativeness has been studied at the product and firm levels, there is little research at the brand level. This paper…
Strategic management of salespeople when promoting new products: Moderating effects of sales-related organizational psychological climate
Annie Chen, Norman Peng, Kuang-peng HungThe purpose of this paper is to examine the performance of salespeople when selling new products (namely, electronic goods) in a business-to-business context by incorporating the…
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Edward Ramirez, Fernando R. Jiménez, Roland GauThis paper aims to identify and classify consumers’ goals associated with the consumption of environmentally sustainable products. The applicability of such goals to the…
When James Bond shows off his Omega: does product placement affect its media host?
Andre Marchand, Thorsten Hennig-Thurau, Sabine BestThis paper aims to contribute to the marketing literature and practice by examining the effect of product placements on the host brand. The declining effectiveness of traditional…
The effects of location-based-services on consumer purchase intention at point of purchase
Aaron Gazley, Adam Hunt, Lachlan McLarenThis paper aims to empirically test a conceptual model, analysing the effects that features of mobile phone location-based advertising (MLBA) services (customisation, permission…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall