Table of contents
Manufacturing excellence using lean systems – a case of an automotive aggregate manufacturing plant in India
Ravindra Ojha, Umashankar VenkateshThe paper aims at fulfilling two purposes: (1) to enrich young production shop floor managers to understand and appreciate the different dimensions of manufacturing excellence and…
Grounded theory in management research: through the lens of gender-based pay disparity
Pulin Goyal, Sanjay Bhattacharya, Aradhana GandhiThe purpose of this study is to apply grounded theory in management research in the context of gender-based pay disparity and showcase the applicability of the method in deriving…
Brand identity and culture interaction in the Indian context: a grounded approach
Arbuda Sharma, Sanjay Patro, Harish ChaudhryThe purpose of this study is to explore how elements of culture and cultural cues such as customs, values and norms interact with the brand identity. A qualitative research has…
Information technology management and service performance management capabilities: an empirical study of the service supply chain management process
Pattama Lenuwat, Sakun Boon-ittThe dynamic capabilities view is invoked to hypothesize relationships among the service supply chain management (SSCM) process capabilities using the information technology…
Quantifying reputation risk using a fuzzy cognitive map: a case of a pharmaceutical supply chain
Varthini Rajagopal, Prasanna Venkatesan Shanmugam, Ratnapratik NandreReputation risk onsets in focal firm whenever any entity of its supply chain (SC) faces risk-crisis event. A framework for modeling and predicting holistic SC reputation risk is…
Depiction of possible solutions to improve the cold supply chain performance system
Neeraj Kumar, Mohit Tyagi, Anish SachdevaA poor performance of the cold supply chain (CSC) may increase the loss of quality and potency of perishables and temperature-sensitive products that deteriorate the financial and…
A game theory approach to selecting marketing-mix strategies
Mansour Abedian, Atefeh Amindoust, Reza Maddahi, Javid JouzdaniAdopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best…
ISSN:
0972-7981Online date, start – end:
2003Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Prof Ravi Shankar
- Prof Surendra Yadav