Table of contents
The influence of perceived risk on purchase intent – the case of premium grocery private label brands in South Africa
Justin Beneke, Anne Greene, Inge Lok, Kate MallettThe purpose of this study is to investigate the perceived risks that consumers associate with premium grocery private label brands in South Africa, and to understand which of…
Revisiting perceptual fit in co‐branding applications
Kenneth Thompson, David StruttonThis study seeks to explore the value of using brand alliances, or co‐branding strategies, to influence consumer perceptions of new brand extensions under circumstances where the…
The role of brand image congruity in Chinese consumers' brand preference
Jing Hu, Xin Liu, Sijun Wang, Zhilin YangThis study aims to examine the role of functional and symbolic image congruity in Chinese consumers' brand preferences in the auto market, and the role of brand familiarity in…
Transforming the nature and scope of new product development
Dennis Pitta, Elizabeth PittaOver the last several decades, product development efforts have seen unacceptably high new product failure rates. One important factor is the presence of competitors who can…
“Outing” the supplier: implications for manufacturers and retailers
Erik L. OlsonThe purpose of this paper is to examine empirically the brand impact of consumer knowledge regarding a common supplier and shared product specifications between manufacturer and…
Consumers' utilization of reference prices: the moderating role of involvement
Rajesh ChandrashekaranThe purpose of this article is to investigate whether involved consumers utilize the same set of reference prices to evaluate an offer as compared to those who are less involved…
Divide and prosper? When partitioned prices make sense
Edwin LoveThis research seeks to investigate the relationship between product bundling strategies and brand value.
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou