Table of contents
Fashion innovativeness and self‐concept: a replication
Ronald E. Goldsmith, Mary Ann Moore, Pierre BeaudoinDescribes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A…
Brand managers’ interfaces in different consumer goods industries
George G. Panigyrakis, Cleopatra A. VeloutsouFocuses on how brand managers in fast‐moving consumer goods industries view their contacts with the various interfaces, allocate their working time and perceive the significance…
Consumer perceptions of mentioned product and brand attributes in magazine advertising
Gustav Puth, Pierre Mostert, Michael EwingThe processes of consumer perception and decision making remain relatively complex phenomena despite the depth of research undertaken in the area. One way in which these processes…
Some difficulties in predicting new product trial using concept test scores
Khalid M. Dubas, Saeed M. Dubas, Catherine AtwongAt an early stage in the new product development process, marketers often evaluate several concept statements in terms of customer preferences to choose the best concept for…
The application of airline yield management techniques to a holiday retail shopping setting
Keith S. CoulterMost airlines utilize a revenue maximizing technique called yield management (YM), which allows the airlines to allocate their fixed capacity of seats to various fare categories…
Time‐based zones: an alternate pricing strategy
Brendan Phillips, Peter SandersService industries, such as public bus transport, are time‐bound, which makes it impossible to inventory their service output. The potential revenue from an empty seat on a bus is…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou