Table of contents
Adoption drivers and intents in the mobile electronic marketplace: Survey findings
Bill AnckarAlthough little is known about consumers’ attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are today making…
707
A foresight framework for understanding the future of mobile commerce
Shengnan Han, Ville Harkke, Par Landor Ruggero, Rossi de MioThe advent of the 3G world of mobile commerce has suffered from the wait‐and‐see mode over the last years. Existing barriers pose a challenge to all actors in the mobile commerce…
661
Mobile e‐services: Creating added value for working mothers
Shuhua Liu, Joanna Carlsson, Sirpa NummilaMothers, especially working mothers, take an active role in many activities. They manage the family’s daily lives. They take care of children. They work or study. And they also…
351
ISSN:
1328-7265Online date, start – end:
1997Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Raymond Chiong