Qualitative Market Research: Volume 19 Issue 2
Strapline:
An International JournalTable of contents - Special Issue: Place Brand Management: Strategic Marketing of Cities, Regions and Nations
Guest Editors: T C Melewar, Charles Dennis, Chiara Mauri
The importance of brand architecture in business networks: The case of tourist network contracts in Italy
Selena Aureli, Fabio ForlaniThis study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of…
Cooperative behaviour and place branding: a longitudinal case study in Italy
Chiara Rinaldi, Alessio CavicchiThis paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and…
Pre-event marketing and territorial governance: the case of Monza and Brianza province
Laura Gavinelli, Maria Cristina Morra, Angelo Di GregorioThe purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the…
Challenges in Italian wine routes: managing stakeholder networks
Ilenia Bregoli, Martin Hingley, Giacomo Del Chiappa, Valeria SodanoThe aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to…
Corporate social responsibility: engaging the community
Linda Deigh, Jillian Farquhar, Maria Palazzo, Alfonso SianoThis paper aims to extend corporate social responsibility (CSR) theory by exploring how firms engage with community. The community is frequently cited as a stakeholder of the…
A framework of place branding, place image, and place reputation: Antecedents and moderators
Pantea Foroudi, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, Bang NguyenThis paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood