Qualitative Market Research: Volume 21 Issue 4
Strapline:
An International JournalTable of contents - Special Issue: Revisiting Holbrook and Hirschman 35 years after
Guest Editors: Damien Chaney, Renaud Lunardo, Remi Mencarelli
Consumption experience: past, present and future
Damien Chaney, Renaud Lunardo, Rémi MencarelliThe purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.
Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research
Morris B. HolbrookThis paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research.
Re-conceptualizing escape in consumer research
Bernard Cova, Antonella Carù, Julien CaylaThis paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality…
Methodological proposals for the study of consumer experience
Larissa BeckerAs the consumer experience literature broadens in scope – specifically, from dyads to ecosystems and from provider-centric to consumer-centric perspective – traditional data…
Consumer roles and values in selfie experience: a case of Korean young consumers
Yoo Jin Kwon, Kyoung-Nan KwonThe purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.
Creating memories and bonding through competitive shopping for bridal gowns
Bridget Satinover Nichols, Daniel J. FlintThe purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event.
A consumer value approach to a holistic understanding of the winery experience
Charlotte Massa, Sébastien BédéThe present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience…
How off-track tourists create their own event: a customer-dominant logic perspective
Boutheina Ben Gamra Zinelabidine, Lilia Touzani, Norchène Ben Dahmane, Mourad TouzaniAdopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform…
Revisiting the museum experience
Claire Roederer, Marc FilserThis paper aims to contribute to the area of museum experience research, by exploring how consumers build stories to tell different experiences generated from a visit to a museum…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood