Table of contents
Crafting a competitive advantage: tempering entrepreneurial action with positioning‐based values
Michael Beverland, Lawrence S. LockshinThe essence of entrepreneurship is “effectual action”. Researchers at the entrepreneurial/marketing interface suggest that small firms adapt marketing theory to their needs…
Understanding practices at the “ethnic” marketing/entrepreneurship interface: a case study of Kirit Pathak
Shiv Chaudhry, Dave CrickThis paper reports on a case history drawn from a larger investigation that profiled “successful” Asian entrepreneurs in order to encourage future entrepreneurship within the…
Marketing in the social enterprise context: is it entrepreneurial?
Eleanor ShawThis paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities…
The nature of networking in small firms
Aodheen O'DonnellFor some time, researchers at the marketing/entrepreneurship interface have employed the concepts of networks and networking as a means of exploring how entrepreneurs “do…
Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur
Nicholas C. Wilson, David StokesThis paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the…
Relationships, marketing and small business: an exploration of links in theory and practice
Grigorios Zontanos, Alistair R. AndersonThis paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced…
ISSN:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Fiona Spotswood