Table of contents - Special Issue: Papers from the CCI Conference 2010
Guest Editors: Michael B. Goodman
Mapping and leveraging influencers in social media to shape corporate brand perceptions
Norman Booth, Julie Ann MaticThe emerging new influencer community is wielding significant power over the perceptions of brands and companies, largely driven by the rapid expansion of social media channels…
Petrobras' study of publics: a step towards achieving the company's strategic vision for 2020
Eraldo Carneiro, Marcos André Costa, Mário Mendes NetoThe purpose of this paper is to describe and analyze a study of publics that was conducted by the Corporate Communications Department of Petrobras, an integrated energy company of…
Strategic stakeholder dialogues: a discursive perspective on relationship building
Trine Susanne Johansen, Anne Ellerup NielsenSocietal developments and stakeholder awareness place responsibility and legitimacy high on corporate agendas. Increased awareness heightens focus on stakeholder relations and…
Communicating crisis: how culture influences image repair in Western and Asian governments
Yvonne Siew‐Yoong Low, Jeni Varughese, Augustine PangThe purpose of this paper is to seek to understand the differences in image repair strategies adopted by two governments that operate in the Western and Asian societies when faced…
Manager‐employee communication during a crisis: the missing link
Alessandra Mazzei, Silvia RavazzaniThe purpose of this paper is to investigate the effectiveness of internal communication during a crisis by comparing how Italian companies communicated to employees during the…
Employee dissent in federal government organizations: Lessons for managing reputation and fostering employee loyalty
Heather Lynne HamiltonThe purpose of this paper is to investigate how government employees perceive and react to limits on their right to express public dissent about their employer. Within the context…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic