Table of contents
Corporate identity and corporate communications: creating a competitive advantage
John M.T. Balmer, Edmund R. GrayRecent environmental trends are forcing senior managers to give greater import to corporate identity and corporate communications. They are discovering that conventional methods…
Advancing and enhancing corporate reputation
Stephen A. GreyserThis article describes corporate reputation as it pertains to corporate practice. Key areas treated are worldwide executive opinion on their ability to affect corporate…
Corporate identity and corporate communications: the antidote to merger madness
John M.T. Balmer, Keith DinnieThis article examines the potential relevance of corporate identity and corporate communication to the merger and acquisition process. Recent studies indicate that around 50 per…
Multiplicity in corporate identity strategy
Shirley Leitch, Judy MotionIn this article, van Riel’s theory of common starting points is applied to an organisation in order to further our understanding of the way in which multiplicity may be managed…
Towards a definitive model of the corporate identity management process
Helen StuartVarious writers have developed conceptual models of corporate image formation and corporate identity management. These models reflect the way in which corporate identity and…
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic