Table of contents
Stakeholder theory: antidote to a drug company's market health?: A case study of Synthroid
Susan Bornsen, Jean Ostrom‐Blonigen, Kenneth D. PlowmanThe purpose of this paper is to examine the history and strategies used by Synthroid producers, currently Abbott Laboratories, one of the top drug companies in the world through…
Trends in government communication in The Netherlands
Marita Vos, Evelyn WesterhoudtThe purpose of this paper is to provide a current state of the art of government communication in The Netherlands which can help to promote a dialogue about how communication…
Business perceptions of public relations in New Zealand
Graeme David SterneThis research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute…
Interpersonal communication skills that enhance organisational commitment
Mary Bambacas, Margaret PatricksonThe purpose of this paper is threefold. First, to investigate the interpersonal communication skills that human resource (HR) managers expect managers in supervisory positions…
Applying relationship management theory to the fundraising process for individual donors
Richard D. WatersThe purpose of this paper is to measure the relationships non‐profit organisations develop with their annual giving and major gift donors and to compare the differences between…
Interest‐based negotiation: An essential business and communications tool for the public relations counselor
Neil H. Katz, Nancy M. PattariniThe purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer