Table of contents
Enterprise strategy: A concept that explicates corporate communication's strategic contribution at the macro‐organisational level
Benita Steyn, Lynne NiemannThis paper seeks to explicate the strategic contribution of the corporate communication/ public relations function (PR) to enterprise strategy development at macro‐organisational…
Communication management as a second‐order management function: Roles and functions of the communication executive – results from a shadowing study
Howard NothhaftThe purpose of this paper is to provide young communication managers with a theoretical framework to better understand what they are doing.
Communicative leadership
Sven HamreforsThe purpose of the research is to describe how communicators may contribute to the external effectiveness of organisations by participating in leadership.
Personalised networks of influence in public relations: Strategic resources for achieving successful professional outcomes
Chiara ValentiniThe purpose of this study is to look into Italian PR practitioners' opinions on whether or not specific social networks, the personalised networks of influence, are perceived to…
PR professionals in France: an overview of the sector
Valérie CarayolThis paper aims to present different types of data derived from recent surveys of the academic and professional literature. It intends to provide an overall account of the…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer