Table of contents
Digital visual engagement: influencing purchase intentions on Instagram
Chiara Valentini, Stefania Romenti, Grazia Murtarelli, Marta PizzettiThe purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as…
Innovation in public relations theory and practice: A transmedia narrative transportation (TNT) approach
W. Timothy Coombs, Sherry J. HolladayThe purpose of this paper is to craft a new perspective on how we can view public relations that reflects important trends emerging in the field including digital media…
How communication departments contribute to corporate success: The communications contributions framework
Ansgar Zerfass, Sophia Charlotte VolkThe purpose of this paper is to clarify and demonstrate the core contributions of communication departments to organizational success beyond traditional ideas of messaging or…
The unseen power of creative news management in government: The marginalisation of UK Government press officers between 1997 and 2015
Ruth GarlandLabour came to power in 1997 and immediately transferred many features of its party political news management style into government, overseeing the departure of most of the civil…
Coping with the milk scandal: A staged approach to crisis communication strategies during China’s largest food safety crisis
Li Zeng, Lijie Zhou, Po-Lin Pan, Gil FowlerThe purpose of this paper is to examine crisis communication strategies used by four leading Chinese milk companies at various crisis stages to cope with the largest food safety…
Enhancing employee communication behaviors for sensemaking and sensegiving in crisis situations: Strategic management approach for effective internal crisis communication
Young KimThe purpose of this paper is to explore the organizational effectiveness of internal crisis communication within the strategic management approach, whether it enhanced voluntary…
Public relations education in an emerging democracy: the case of Ghana
Esi Eduwaa ThompsonThe purpose of this paper is to examine how lecturers in public relations (PR) in Ghana are preparing students to be effective practitioners. The study also aims to extend…
Creativity, bravery and the need for agencies to adapt to the challenge of technology
Jehan AbdulkarimThe purpose of this paper is to address the relationship between organizations and their communication agencies. The paper argues that the relationship is symbiotic; both parties…
Public relations at the crossroads: The need to reclaim core public relations competencies in digital communication
Katharina Wolf, Catherine ArcherUsing the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in…
Counterfeit vaccines in Indonesia: managing the issue through media
N. Nurlaela Arief, Siti Karlinah, Yanti Setianti, Sri SusilawatiThe purpose of this paper is to analyze how media plays a role in the issue of counterfeit vaccines. Specifically, to describe how the government communicators manage issues of…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer