Table of contents
Twenty20 cricket: an examination of the critical success factors in the development of the competition
Christopher Hyde, Adrian PritchardThis study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which…
Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry
Galen Clavio, Patrick M. Kraft, Paul M. PedersenThe PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three…
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
Seungmo Kim, Damon P. S. Andrew, T. Christopher GreenwellThis study compared the motives and media consumption behaviours of American and South Korean spectators of Mixed Martial Arts. Significant cross-national differences were noted…
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
Harry Arne Solberg, Dag Vidar Hanstad, Kari Steen-JohnsenThis article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang