Table of contents
Roles of sport and cause involvement in determining employees’ beliefs about cause-related sport sponsorship
Yuhei Inoue, Cody T Havard, Richard L IrwinThe purpose of this paper is to investigate the roles of employees’ involvement with the sponsored sport and cause in determining their beliefs about cause-related sport…
Do sport tourists’ perceived risks affect their involvement and intention to (re)visit? An empirical study for risk-reduction strategies
Ho Keun Choo, Yunjeong (Clara) Choo, Hyun Min Kang– The purpose of this paper is to investigate what factors have a significant effect on equestrians’ participation in equestrian tourism.
Doping scandals in professional cycling: impact on primary team sponsor’s stock return
Karen Danylchuk, Jelmer Stegink, Katie Lebel– The purpose of this paper is to examine the impact of doping scandals (n=25) in professional cycling Grand Tour events on the primary team sponsor’s daily stock return.
What makes an effective CSR program? An analysis of the constructs of a cause-related participant sport sponsorship event
Minjung Sung, Woo-Young LeeThe purpose of this paper is to explain the benefits of charitable sport events and examines how consumer involvement in the cause, attitude toward the event, and event-sponsor…
Social impact of major sports events perceived by host community
Dongfeng Liu– The purpose of this paper is to examine the social impact of major sports events perceived by host city residents using Shanghai as an example.
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang