Table of contents
An examination of Oliver’s product loyalty framework
Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson, Matthew J. Robinson– The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework.
Impact of core product quality on sport fans’ emotions and behavioral intentions
Behzad Foroughi, Davoud Nikbin, Sunghyup Sean Hyun, Mohamad IranmaneshThe purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection…
Using cultural factors to explore sport consumption behaviors of ethnic minority groups: The case of Asians in the United States
Jae-Pil Ha, Mary Hums, T. Christopher GreenwellDespite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management…
Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach
Suk-kyu Kim, Brian H. Yim, Kevin K. Byon, Jae-Gu Yu, Sung-Min Lee , Jae-Ahm ParkThe purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and…
Female spectators as customers at National Football League games
C. Keith Harrison, Scott Bukstein, Ginny McPherson Botts, Suzanne Malia LawrenceThe purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang