Table of contents
Seeing Differently, Acting Differently? New Venture Perceptions and Decisions of Managers and Successful Entrepreneurs
John W. Mullins, David Forlani, Richard N. CardozoAn experimental study was conducted in a sample of America’s most successful entrepreneurs and one of comparable large company managers to examine three research questions: Why do…
The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?
Paul Lewis ReynoldsThe entrepreneurial marketing paradigm is open to several interpretations. One such is that we should consider, in particular, the behaviour of small firms, and in particular…
Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster
Adrian T.H. KuahThis paper seeks to review the state of knowledge to this much talked‐about paradigm, first made famous by Porter (1990). Clusters are a striking and common feature in today’s…
Screening For Successful Low‐Budget Marketing Strategies For New Ventures
Stanley F. StaschBased upon a study of between fifty to sixty case examples of new venture start‐ups, the author presents a screening procedure for entrepreneurs to use when evaluating whether a…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones