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Home > Review of Marketing Research > Volume 4 - Review of Marketing Research...
Review of Marketing Research
ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra
Subject Area: Marketing
Content: Series Volumes | 
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Volume 4 - Review of Marketing Research
ISBN: 978-0-7656-2092-7
eISBN: 978-0-85724-726-1
Edited by: Naresh K. Malhotra
Published: 2008
eISBN: 978-0-85724-726-1
Edited by: Naresh K. Malhotra
Published: 2008
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You have access to this item | Chapter Id: | Chapter Information: |
|---|---|
| 1891026 | Ad Hoc Reviewers Naresh K. Malhotra (pp. vi - vi) Article type: Acknowledgements Please login | Abstract [PDF (70kb) ] | Reprints & permissions |
| 1891027 | Review of Marketing Research: Taking Stock Naresh K. Malhotra (pp. ix - xiv) Article type: Introduction Please login | Abstract [PDF (74kb) ] | Reprints & permissions |
| 1891025 | Review of Marketing Research Naresh K. Malhotra (pp. v - v) Article type: Introduction Please login | Abstract [PDF (20kb) ] | Reprints & permissions |
| 1891028 | Formal Choice Models of Informal Choices: What Choice Modeling Research Can, and Can't, Learn from Behavioral Theory Robert J. Meyer (pp. 3 - 32) Article type: Chapter Item Please login | Abstract & purchase [PDF (1006kb)EPUB ] | Reprints & permissions |
| 1891029 | How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity Shashi Matta (pp. 33 - 62) Article type: Chapter Item Please login | Abstract & purchase [PDF (233kb)EPUB ] | Reprints & permissions |
| 1891030 | Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications Anita Man Luo (pp. 63 - 91) Article type: Chapter Item Please login | Abstract & purchase [PDF (434kb)EPUB ] | Reprints & permissions |
| 1891031 | Brand Extension Research: A Cross-Cultural Perspective Kalpesh Kaushik Desai (pp. 92 - 122) Article type: Chapter Item Please login | Abstract & purchase [PDF (259kb)EPUB ] | Reprints & permissions |
| 1891032 | A Review of Eye-Tracking Research in Marketing Rik Pieters (pp. 123 - 147) Article type: Chapter Item Please login | Abstract & purchase [PDF (1095kb)EPUB ] | Reprints & permissions |
| 1891033 | Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions Argun Saatcioglu (pp. 148 - 182) Article type: Chapter Item Please login | Abstract & purchase [PDF (258kb)EPUB ] | Reprints & permissions |
| 1891034 | Designing Price Contracts for Procurement and Marketing of Industrial Equipment George John (pp. 183 - 200) Article type: Chapter Item Please login | Abstract & purchase [PDF (202kb)EPUB ] | Reprints & permissions |
| 1891035 | About the Editor and Contributors Naresh K. Malhotra (pp. 201 - 202) Article type: About the Editors Please login | Abstract [PDF (34kb) ] | Reprints & permissions |
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