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Home > Review of Marketing Research > Volume 4 > Document Request: Brand Extension Research: A Cross-Cultural Perspective...
Review of Marketing Research
ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra
Subject Area: Marketing
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Document request:
Brand Extension Research: A Cross-Cultural Perspective
| Title: | Brand Extension Research: A Cross-Cultural Perspective |
|---|---|
| Author(s): | Kalpesh Kaushik Desai |
| Volume: | 4 Editor(s): Naresh K. Malhotra ISBN: 978-0-7656-2092-7 eISBN: 978-0-85724-726-1 |
| Citation: | Kalpesh Kaushik Desai (2008), Brand Extension Research: A Cross-Cultural Perspective, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 4), Emerald Group Publishing Limited, pp.92-122 |
| DOI: | 10.1108/S1548-6435(2008)0000004008 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Article type: | Chapter Item |
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