Online from: 1977
Subject Area: Library and Information Studies
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|Title:||Versioning information goods of multi-channel publishers in two-sided markets|
|Author(s):||Eunjin Kim, (Kyonggi University, Suwon, Korea), Byungtae Lee, (Graduate School of Management of KAIST, Seoul, Korea), Jae-Cheol Kim, (Graduate School of Management of KAIST, Seoul, Korea)|
|Citation:||Eunjin Kim, Byungtae Lee, Jae-Cheol Kim, (2009) "Versioning information goods of multi-channel publishers in two-sided markets", Online Information Review, Vol. 33 Iss: 4, pp.785 - 804|
|Keywords:||Advertising, Digital communication systems, Income, Print media, Publishers|
|Article type:||Research paper|
|DOI:||10.1108/14684520910985729 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The purpose of this paper was to identify whether the two-sided nature of markets in both online and offline channels affects the versioning strategies of multi-channel publishers in the presence of channel substitutability.
Design/methodology/approach – Using analytical models, the versioning of a multi-channel publisher is analysed, with consideration of advertising revenue and possible channel substitutability.
Findings – The paper shows that not only the two-sided nature of the online market but also that of the offline market affects the versioning strategy online. Multiple online versions are desired when the offline advertising market shrinks and the online advertising market proliferates. In a reverse situation, providing one online version (for free) can be optimal.
Originality/value – Previous studies on versioning have mostly considered only the information market
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