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Corporate Communications: An International Journal addresses the issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external public requires careful management. The responsibility for communications is increasingly being seen as part of every employee's role and not simply the function of the marketing/PR departments. This journal will illustrate why communications are important and how best to implement a strategic communications plan.
Communication has always assumed critical importance in the success of companies and growing numbers of top companies are reassessing their communication budgets, moving away from traditional, functional approaches to public relations and public affairs and pursuing internal and external corporate communication strategies.
The journal's highly practical subject matter draws on a stimulating combination of articles, research, viewpoints and news to reflect both pure and applied research in corporate public relations, public affairs and corporate communications. Inevitably the journal is to be of great value to academics, professionals and practitioners.
Academics, professionals, and practitioners interested in corporate public relations, public affairs and corporate communications.
Corporate Communications is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email email@example.com or visit the Emerald Marketing eJournals Collection page.
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