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Royal Transportation Management System – journey to success

Fatima Mohsen Al Faqeeh, Syed Zamberi Ahmad

Publication date: 18 February 2014

Abstract

Subject Area

Total quality management, logistic, entrepreneurship, management and small business management.

Study level/applicability

The case is relevant for undergraduates specializing in business. The case incorporates courses such as entrepreneurship and small business management.

Case overview

This case study outlines the factors behind the success of the Royal Transportation Management Systems Company. This company was established in 2007 and has become one of the most successful valet parking companies in Abu Dhabi. The case study will also highlight the company's core concept which is quality as baseline towards success of the business and how this has influenced the success of the company.

Expected learning outcomes

The case can be used to understand management concepts in entrepreneurship, small business management, and total quality management concepts in the provision of high-quality services, and help students to understand marketing strategies for developing a successful small business.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Keywords

Acknowledgements

The authors would like to thank Dr Humaid Al Kindi, Chief Executive Officer of RTMS, for providing continuous support and guidance throughout the case writing process.

Citation

Mohsen Al Faqeeh, F. and Zamberi Ahmad, S. (2014), "Royal Transportation Management System – journey to success", , Vol. 4 No. 1. https://doi.org/10.1108/EEMCS-06-2013-0110

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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