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Fuala: a success story of an entrepreneur

Mohamed Al Hosani, Syed Zamberi Ahmad

Publication date: 19 November 2013

Issue publication date: 19 November 2013

Abstract

Subject area

This case can be used in entrepreneurship, small business management, project management, strategic planning, and strategic management courses.

Study level/applicability

The case is suitable for undergraduate and postgraduate business students (bachelor and master levels).

Case overview

People's relationship to chocolate starts in childhood. Parents often motivate their kids simply by promising them a piece of chocolate. The making of candy is more of an art than a business, and managing a chocolate business requires more than just management skills. This case study highlights the success story of an entrepreneur called “Radwan Al Hosani”, who managed to transform his dream into practice through insistence and hard work. His chocolate shop “Fuala” was the first in this field to be made in the UAE, and he managed to enlarge his business from small shop in 2002 to 16 branches locally and internationally within ten years. The story in this case study serves as a source for imitation for those willing to start a new business as it illustrates real-world challenges that beginners may face.

Expected learning outcomes

This case study will expose students to a strategically successful example of expansion and critical thinking beyond the daily operation of a business. The students will be able to apply five forces business models.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Keywords

Acknowledgements

At the completion of this case study, the authors would like to give thanks to Mr Radwan Al Hosani and the entire staff of Fuala Chocolate. Without their help, this case study would have never come into its present form.

Citation

Al Hosani, M. and Ahmad, S.Z. (2013), "Fuala: a success story of an entrepreneur", , Vol. 3 No. 8. https://doi.org/10.1108/EEMCS-06-2013-0114

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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