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International Journal of Bank Marketing ponders social issues in banking

Read the latest special issue for free until the 8 September 2012.

United Kingdom, August 2012 – Once again, the global financial industry is treading on thin ice with countries fast headed towards bankruptcy.  In the latest issue of the International Journal of Bank Marketing, guest editor Sharyn Rundle-Thiele challenges the definitions of corporate social responsibility (CSR) that have economic imperatives at their core, and asserts that the true purpose of corporations should be to make societies better off, not worse.

This special issue of International Journal of Bank Marketing (published as Volume 30, Issue 6) is freely available to read online until the 8th September 2012.  Visit http://www.emeraldinsight.com/ijbm.htm and enter username: socialbanking and password: specialissue2012

Covering international social issues in banking, this special issue brings together research that provides deeper insights into how the financial sector has and will continue to evolve.  Papers include an examination of the role Spain's savings banks play in International Cooperation and Development; a study about the effectiveness of a set of corporate social responsibility actions adopted by the largest financial institution in Brazil; and an article which aims to understand how Italian banks are facing the current financial crisis through CSR.

Sharyn comments, “Today’s managers continue to face volatile economic forces and finite resources. The time has come to develop alternate models of business and for researchers to challenge the purpose of corporations. The research in this special issue provides an important step towards taking up his challenge”.

Published by Emerald Group Publishing, the International Journal of Bank Marketing presents the latest thinking, practice and research findings on issues of current and future concern for financial services marketers.  To read the special issue or for further information about the Journal, visit http://www.emeraldinsight.com/ijbm.htm

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