Volume 21 number 1
Is there more information in best-worst choice data? Using the attitude heterogeneity structure to identify consumer segments
Simone Mueller and Cam Rungie
Volume 21 number 4
Pride and prejudice in the evaluation of wine?
Julie Anna Guidry, Barry J. Babin, William G. Graziano and W. Joel Schneider
Volume 21 number 4
Forecasting the development of wine tourism: a case study in Chile
Martin H. Kunc
Volume 21 number 4
Wine service marketing, value co-creation and involvement: research issues
Linda D. Hollebeek and Roderick J. Brodie
Professor Francois D'Hauteville
Dr. Johan Bruwer