Volume 26 number 3
Development and test of new dimensions of altruistic buying behavior
Raymond A. Hopkins and Thomas L. Powers
Volume 26 number 2
Consumers' adoption of new technology products: the role of coping strategies
Geng Cui, Wenjing Bao and Tsang-Sing Chan
Volume 26 number 4
A multivariate segmentation model of senior consumers
Lynn Sudbury and Peter Simcock
Volume 26 number 7
Modeling patronage behavior: a tri-partite conceptualization
Ugur Yavas and Emin Babakus