Volume 28 number 4
Development of a scale measuring destination image
Kevin K. Byon and James J. Zhang
Volume 28 number 1
Factors contributing to rural consumers' inshopping behavior: Effects of institutional environment and social capital
Jiyoung Kim and Leslie Stoel
Volume 28 number 3
The role of the stakeholder perspective in measuring corporate reputation
Petya Puncheva-Michelotti and Marco Michelotti
Volume 28 number 2
Customer relationship oriented marketing practices in SMEs
Helen Reijonen and Tommi Laukkanen
Dr Celine Chew
Mrs Sheila Wright