Chapter 8 Markets-as-networks theory: a review

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Advances in Business Marketing and Purchasing

ISSN: 1069-0964
Series editor(s): Professor Arch Woodside

Subject Area: Marketing

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Document Information:
Title:	Chapter 8 Markets-as-networks theory: a review
Author(s):	Filipe J. Sousa
Volume:	16 Editor(s): Arch G. Woodside ISBN: 978-0-85724-305-8 eISBN: 978-0-85724-306-5
Citation:	Filipe J. Sousa (2010), Chapter 8 Markets-as-networks theory: a review, in Arch G. Woodside (ed.) Organizational Culture, Business-to-Business Relationships, and Interfirm Networks (Advances in Business Marketing and Purchasing, Volume 16), Emerald Group Publishing Limited, pp.405-454
DOI:	10.1108/S1069-0964(2010)0000016011 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	This paper exposes the development of markets-as-networks theory from formal inception in the mid-1970s until 2010 state-of-the-art, en route presenting its historical roots. This largely European-based theory challenges the conventional, dichotomous view of the business world as including firms and markets, arguing for the existence of relational governance structures (the so-called “interfirm cooperation”) in addition to hierarchical and transactional ones.