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Book cover: Advances in Business Marketing and Purchasing

Advances in Business Marketing and Purchasing

ISSN: 1069-0964
Series editor(s): Professor Arch Woodside

Subject Area: Marketing

Content: Series Volumes | icon: RSS Current Volume RSS

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Volume 16 - Organizational Culture, Business-to-Business Relationships, and Interfirm Networks


ISBN: 978-0-85724-305-8
eISBN: 978-0-85724-306-5
Edited by: Arch G. Woodside
Published: 2010

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1878097 Advances in Business Marketing and Purchasing

Article type: Editorial Board
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1878098 Advances in Business Marketing and Purchasing

Article type: Editorial Board
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1878087 Editorial Review Board

Article type: Editorial Board
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1878086 List of Contributors

Article type: Index
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1878099 Copyright page

Article type: Miscellaneous
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1878088 Chapter 1 Introduction: Theory and practice of organizational culture, B2B relationships, and interfirm networks
Arch G. Woodside (pp. 1 - 9)
Article type: Chapter Item
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1878089 Chapter 2 Discourses in organizational culture: Bank managers and employees perceived relationships and performance
Farah Asif (pp. 11 - 26)
Article type: Chapter Item
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1878090 Chapter 3 Modeling the structure of business-to-business relationships
Sergio Biggemann (pp. 27 - 177)
Article type: Chapter Item
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1878091 Chapter 4 Understanding and modeling the dynamics of business-to-business relationships
Sergio Biggemann (pp. 179 - 326)
Article type: Chapter Item
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1878092 Chapter 5 Structure and dynamics of business-to-business relationships
Sergio Biggemann (pp. 327 - 340)
Article type: Chapter Item
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1878093 Chapter 6 Organizational innovation and outcomes in SMEs
Sylvie Laforet (pp. 341 - 362)
Article type: Chapter Item
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1878094 Chapter 7 Anatomy of relationship significance: A critical realist exploration
Filipe J. Sousa, Luis M. de Castro (pp. 363 - 404)
Article type: Chapter Item
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1878095 Chapter 8 Markets-as-networks theory: a review
Filipe J. Sousa (pp. 405 - 454)
Article type: Chapter Item
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1878096 Chapter 9 Metatheories in research: positivism, postmodernism, and critical realism
Filipe J. Sousa (pp. 455 - 503)
Article type: Chapter Item
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