Thinking “Sustainably”: The Role of Intentions, Cognitions, and Emotions in Understanding New Domains of Entrepreneurship

Norris Krueger; David J. Hansen; Theresa Michl; Dianne H.B. Welsh

doi:10.1108/S1074-7540(2011)0000013014

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Advances in Entrepreneurship, Firm Emergence and Growth

ISSN: 1074-7540
Series editor(s): Professor Jerome Katz and Professor Andrew C. Corbett

Subject Area: Enterprise and Innovation

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Thinking “Sustainably”: The Role of Intentions, Cognitions, and Emotions in Understanding New Domains of Entrepreneurship

Document Information:
Title:	Thinking “Sustainably”: The Role of Intentions, Cognitions, and Emotions in Understanding New Domains of Entrepreneurship
Author(s):	Norris Krueger, David J. Hansen, Theresa Michl, Dianne H.B. Welsh
Volume:	13 Editor(s): G.T. Lumpkin, Jerome A. Katz ISBN: 978-1-78052-072-8 eISBN: 978-1-78052-073-5
Citation:	Norris Krueger, David J. Hansen, Theresa Michl, Dianne H.B. Welsh (2011), Thinking “Sustainably”: The Role of Intentions, Cognitions, and Emotions in Understanding New Domains of Entrepreneurship, in G.T. Lumpkin, Jerome A. Katz (ed.) Social and Sustainable Entrepreneurship (Advances in Entrepreneurship, Firm Emergence and Growth, Volume 13), Emerald Group Publishing Limited, pp.275-309
DOI:	10.1108/S1074-7540(2011)0000013014 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	If we are to better understand what it means to think “sustainably,” the entrepreneurship literature suggests that entrepreneurial cognition offers us two powerful tools. Human cognition operates with two nearly parallel systems for information processing, intentional and automatic. Entrepreneurial cognition has long focused on how entrepreneurial thinking and action are inherently intentional. Thus, intentions-based approaches are needed to understand how to encourage the identification of actionable sustainable opportunities. But first, however, we need to address key elements of our automatic processing, anchored on deep assumptions and beliefs. In short, if sustainable entrepreneurship is about addressing sustainable opportunities, then before we can take advantage of research into entrepreneurial intentions, we need a better understanding of how we enact our deep mental models of constructs such as “sustainable.”