Question Comprehension and Response: Implications of Individualism and Collectivism

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Research on Managing Groups and Teams

ISSN: 1534-0856
Series editor(s): Professor Eduardo Salas

Subject Area: Human Resource Management

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Document Information:
Title:	Question Comprehension and Response: Implications of Individualism and Collectivism
Author(s):	Ayse K. Uskul, Daphna Oyserman
Volume:	9 Editor(s): Ya-Ru Chen ISBN: 978-0-76231-362-4 eISBN: 978-1-84950-454-6
Citation:	Ayse K. Uskul, Daphna Oyserman (2006), Question Comprehension and Response: Implications of Individualism and Collectivism, in Ya-Ru Chen (ed.) National Culture and Groups (Research on Managing Groups and Teams, Volume 9), Emerald Group Publishing Limited, pp.173-201
DOI:	10.1016/S1534-0856(06)09008-6 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	We integrate cross-cultural literature with broader literature in survey methodology, human cognition, and communication. First, we briefly review recent work in cognitive survey methodology that advances our understanding of the processes underlying question comprehension and response. Then, using a process model of cultural influence, we provide a framework for hypothesizing how cross-cultural differences may systematically influence the meaning respondents make of the questions that researchers ask, how memory is organized, and subjective theories about what constitutes an appropriate answer and therefore the answers participants are likely to give.