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Book cover: Review of Marketing Research

Review of Marketing Research

ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra

Subject Area: Marketing

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Review of Marketing Research


Document Information:
Title:Review of Marketing Research
Author(s):Naresh K. Malhotra
Volume:1 Editor(s): Naresh K. Malhotra ISBN: 978-0-7656-1304-2 eISBN: 978-0-85724-723-0
Citation:Naresh K. Malhotra (2005), Review of Marketing Research, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 1), Emerald Group Publishing Limited, pp.ix-xii
DOI:10.1108/S1548-6435(2004)0000001004 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Article type:Introduction

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