ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra
Subject Area: Marketing
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| Title: | Review of Marketing Research |
|---|---|
| Author(s): | Naresh K. Malhotra |
| Volume: | 1 Editor(s): Naresh K. Malhotra ISBN: 978-0-7656-1304-2 eISBN: 978-0-85724-723-0 |
| Citation: | Naresh K. Malhotra (2005), Review of Marketing Research, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 1), Emerald Group Publishing Limited, pp.ix-xii |
| DOI: | 10.1108/S1548-6435(2004)0000001004 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Article type: | Introduction |
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