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Home > Review of Marketing Research > Volume 1 > Document Request: Toward an Integrated Model of Business Performance...
Review of Marketing Research
ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra
Subject Area: Marketing
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Toward an Integrated Model of Business Performance
| Title: | Toward an Integrated Model of Business Performance |
|---|---|
| Author(s): | Sundar G. Bharadwaj, Rajan Varadarajan |
| Volume: | 1 Editor(s): Naresh K. Malhotra ISBN: 978-0-7656-1304-2 eISBN: 978-0-85724-723-0 |
| Citation: | Sundar G. Bharadwaj, Rajan Varadarajan (2005), Toward an Integrated Model of Business Performance, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 1), Emerald Group Publishing Limited, pp.207-244 |
| DOI: | 10.1108/S1548-6435(2004)0000001009 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Article type: | Chapter Item |
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