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Home > Review of Marketing Research > Volume 1 > Document Request: Consumers’ Evaluative Reference Scales and Social Judgment Theory:...
Review of Marketing Research
ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra
Subject Area: Marketing
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Document request:
Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study
| Title: | Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study |
|---|---|
| Volume: | 1 Editor(s): Naresh K. Malhotra ISBN: 978-0-7656-1304-2 eISBN: 978-0-85724-723-0 |
| Citation: | (2005), Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 1), Emerald Group Publishing Limited, pp.245-284 |
| DOI: | 10.1108/S1548-6435(2004)0000001010 (Permanent URL) |
| Publisher: | Emerald Group Publishing Limited |
| Article type: | Chapter Item |
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