Review of Marketing Research

ISSN: 1548-6435
Series editor(s): Naresh K. Malhotra

Subject Area: Marketing

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Volume 1 - Review of Marketing Research

ISBN: 978-0-7656-1304-2
eISBN: 978-0-85724-723-0
Edited by: Naresh K. Malhotra
Published: 2005

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Chapters
Chapter Id:	Chapter Information:
1891895	Ad Hoc Reviewers Naresh K. Malhotra (pp. vi - vi) Article type: Acknowledgements Please login \| Abstract [PDF (24kb) ] \| Reprints & permissions
1891894	Review of Marketing Research Naresh K. Malhotra (pp. v - v) Article type: Editorial Board Please login \| Abstract [PDF (25kb) ] \| Reprints & permissions
1891896	Review of Marketing Research Naresh K. Malhotra (pp. ix - xii) Article type: Introduction Please login \| Abstract [PDF (31kb) ] \| Reprints & permissions
1891897	A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches David W. Stewart (pp. 3 - 34) Article type: Chapter Item Please login \| Abstract & purchase [PDF (163kb) ] \| Reprints & permissions
1891898	The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay Morris B. Holbrook (pp. 35 - 100) Article type: Chapter Item Please login \| Abstract & purchase [PDF (1909kb) ] \| Reprints & permissions
1891899	Consumer Information Acquisition: A Review and an Extension Kent B. Monroe (pp. 101 - 152) Article type: Chapter Item Please login \| Abstract & purchase [PDF (171kb) ] \| Reprints & permissions
1891900	The Resource-Advantage Theory of Competition: A Review Robert M. Morgan (pp. 153 - 206) Article type: Chapter Item Please login \| Abstract & purchase [PDF (183kb) ] \| Reprints & permissions
1891901	Toward an Integrated Model of Business Performance Sundar G. Bharadwaj, Rajan Varadarajan (pp. 207 - 244) Article type: Chapter Item Please login \| Abstract & purchase [PDF (135kb) ] \| Reprints & permissions
1891902	Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study (pp. 245 - 284) Article type: Chapter Item Please login \| Abstract & purchase [PDF (152kb) ] \| Reprints & permissions
1891903	Correspondence Analysis: Methodological Perspectives, Issues, and Applications (pp. 285 - 316) Article type: Chapter Item Please login \| Abstract & purchase [PDF (143kb) ] \| Reprints & permissions
1891904	About the Editor and Contributors Naresh K. Malhotra (pp. 317 - 318) Article type: About the Editors Please login \| Abstract [PDF (21kb) ] \| Reprints & permissions
1891905	Index Naresh K. Malhotra (pp. 319 - 336) Article type: Index Please login \| Abstract [PDF (63kb) ] \| Reprints & permissions

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