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Book cover: Advances in Culture, Tourism and Hospitality Research

Advances in Culture, Tourism and Hospitality Research

ISSN: 1871-3173
Series editor(s): Professor Arch Woodside

Subject Area: Tourism and Hospitality

Content: Series Volumes | icon: RSS Current Volume RSS

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Volume 3 - Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research


ISBN: 978-1-84950-603-8
eISBN: 978-1-84950-604-5
Edited by: Arch G. Woodside, Carol M. Megehee, Alfred Ogle
Published: 2009

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Chapter Id: Chapter Information:
1827359 Preface
Arch G. Woodside, Carol M. Megehee, Alfred Ogle (pp. xiii - xv)
Article type: Editorial
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1827366 Advances in culture, tourism and hospitality research

Article type: Editorial Board
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1827367 Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research

Article type: Editorial Board
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1827358 Editorial board
(pp. ix - xi)
Article type: Editorial Board
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1827357 List of contributors

Article type: Index
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1827368 Copyright page

Article type: Miscellaneous
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1827360 Cultural psyche and cross-cultural research methods
Patricia Berwick (pp. 1 - 19)
Article type: Chapter Item
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1827361 Brand image, equity, and sports sponsorship
David N. Bibby (pp. 21 - 99)
Article type: Chapter Item
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1827362 Using an ethnographic approach to understand the adjustment journey of international students at a university in England
Lorraine Brown (pp. 101 - 141)
Article type: Chapter Item
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1827363 How consumption values affect destination image formation
Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy (pp. 143 - 168)
Article type: Chapter Item
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1827364 Morphology of a hotel tradition: The guest questionnaire
Alfred Ogle (pp. 169 - 214)
Article type: Chapter Item
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1827365 How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels
Xuan Van Tran, Arch G. Woodside (pp. 215 - 308)
Article type: Chapter Item
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